Born X Raised: A Testament to Streetwear Culture and Community

Born X Raised is more than just a clothing brand; it is a cultural movement that encapsulates the essence of Los Angeles streetwear. Founded in 2013 by Spanto and 2Tone, the brand has become a symbol of authenticity, resilience, and community. With its roots deeply embedded in the streets of Venice, California, Born X Raised has grown to represent the struggles, triumphs, and identity of its founders and the people they aim to inspire. This article delves into the history, ethos, and impact of Born X Raised, exploring why it has become a cornerstone of modern streetwear.

The Origins of Born X Raised

Born X Raised was born out of a desire to tell a story—a story of survival, identity, and pride. Spanto, whose real name is Chris Printup, grew up in Venice, a neighborhood known for its gritty streets and vibrant culture. Alongside his partner, 2Tone, Spanto sought to create a brand that reflected their experiences and the community they came from. The name "Born X Raised" itself is a declaration of their roots, emphasizing the idea that where you come from shapes who you are.

The brand’s early designs were heavily influenced by the Chicano culture that permeates Los Angeles. From lowrider cars to graffiti art, Born X Raised paid homage to the cultural elements that defined their upbringing. The iconic "BORN" and "RAISED" lettering, often seen on their clothing, became a signature style that resonated with people who shared similar backgrounds.

The Ethos of Born X Raised

At its core, Born X Raised is about authenticity and representation. The brand’s motto, "On Faenem," is a phrase that embodies loyalty and solidarity. It’s a reminder to stay true to oneself and to the people who have been there through thick and thin. This ethos is reflected in every aspect of the brand, from its designs to its community initiatives.

Born X Raised is not just about selling clothes; it’s about creating a sense of belonging. The brand often collaborates with local artists, musicians, and activists to amplify voices that are often overlooked. By doing so, they have built a loyal following that extends beyond fashion enthusiasts to include people who feel seen and heard through the brand’s message.

The Aesthetic of Born X Raised

The aesthetic of Born X Raised is a blend of streetwear and cultural symbolism. The brand’s designs often feature bold typography, graphic prints, and imagery that pays tribute to Los Angeles and its diverse communities. From hoodies and t-shirts to hats and accessories, each piece is crafted with attention to detail and a deep respect for the culture it represents.

One of the brand’s most recognizable motifs is the use of the "BORN" and "RAISED" lettering, often accompanied by imagery of palm trees, lowriders, or other symbols of LA life. These designs are not just visually striking; they are a form of storytelling that connects wearers to the brand’s roots and values.

Collaborations and Partnerships

Born X Raised has collaborated with some of the biggest names in fashion and streetwear, further solidifying its place in the industry. One of the most notable collaborations was with Nike, which resulted in a collection that celebrated the spirit of Los Angeles. The partnership was a full-circle moment for the brand, as it brought their message to a global audience while staying true to their local roots.

In addition to Nike, Born X Raised has worked with brands like New Era, Stüssy, and Vans, creating collections that blend their signature style with the unique aesthetics of their partners. These collaborations have not only expanded the brand’s reach but also reinforced its commitment to authenticity and community.

The Impact of Born X Raised

Born X Raised has had a profound impact on streetwear culture and beyond. By staying true to their roots and prioritizing community, the brand has become a beacon of hope and inspiration for many. Their message of resilience and pride resonates with people from all walks of life, making them more than just a clothing brand—they are a movement.

The brand’s influence extends beyond fashion. Through their events, collaborations, and social media presence, Born X Raised Sneakers has created a platform for underrepresented voices. They have used their success to give back to the community, whether through charity initiatives or by providing opportunities for local artists and entrepreneurs.

The Legacy of Spanto

In 2023, the streetwear community was devastated by the passing of Spanto, the co-founder and visionary behind Born X Raised. His death was a significant loss, but his legacy lives on through the brand and the countless lives he touched. Spanto’s dedication to his community and his unwavering commitment to authenticity continue to inspire those who knew him and those who admire his work from afar.

Under the leadership of 2Tone and the rest of the Born X Raised team, the brand has continued to thrive, staying true to the values that Spanto championed. His vision and passion remain at the heart of everything they do, ensuring that his legacy endures.

Why Born X Raised Matters

In a world where fashion is often driven by trends and profit, Born X Raised stands out as a brand that prioritizes meaning and purpose. Their commitment to authenticity, community, and cultural representation has earned them a dedicated following and a respected place in the streetwear world.

Born X Raised is more than just clothing; it’s a celebration of identity, resilience, and the power of community. Whether you’re from Los Angeles or halfway across the world, wearing Born X Raised is a statement of pride and solidarity. It’s a reminder that where you come from matters, and that staying true to yourself is the ultimate form of success.

Conclusion

Born X Raised is a testament to the power of storytelling through fashion. By staying true to their roots and prioritizing community, the brand has created a legacy that transcends clothing. Their designs are not just pieces of fabric; they are symbols of identity, pride, and resilience. As the brand continues to grow and evolve, one thing remains constant: their commitment to authenticity and the people they represent. Born X Raised is more than a brand—it’s a movement, and its impact will be felt for generations to come.