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The latest mobile trends to know in 2020 including 5G technologies, privacy regulations, mobile & video advertising

  • This is a preview of the new Mobile Trends 2020 market research report from our partners at eMarketer.
  • eMarketer PRO analyzes the mobile marketing and advertising industries and provides in-depth analyst reports, proprietary forecasts, customizable charts, and more. 
  • Check if your company subscribes to eMarketer PRO, or learn more about access here.
Mobile usage already dominates our everyday lives — people now spend more time on their phones than watching TV. But the deepening of this habit through new technology rollouts - most notably commercial 5G networks - is fundamentally at odds with consumers' growing skepticism over data integrity and privacy protection, ensuring 2020 will be a pivotal year for mobile trends.
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We can't yet predict the full scope of 5G's impact, but the technology is set to gain traction in the US and China this year, enhancing data speed and slashing latency — and brands are taking notice of opportunities to explore richer media experiences. Meanwhile, the pervasiveness of location-based services and hyper-targeted advertisements continue to raise privacy concerns among consumers.
With so much to expect in 2020, it would be nearly impossible to keep track of every new device, technology, and regulation — not to mention the wide-ranging implications these mobile tech trends could have on your business.
Mobile Trends 2020: 10 Trends to Monitor as 5G Ramps Up and Privacy Battles Loom is a new research report from eMarketer highlighting the top 10 global mobile trends, based on third-party data analysis and interviews with industry insiders.
Here are some of the key points from the report:

Mobile trends in 2020

  1. 5G will start impacting mobile media and marketing — but not for the reasons you might expect
  2. Brands will become more engaged with mobile gaming
  3. Interactive mobile video ad features will gain popularity
  4. Location-based advertising is going to cost more
  5. Privacy concerns will transform contextual advertising
  6. Calls for transparency will drive more mobile ad networks will adopt industry-standard practices
  7. OTT video streaming providers will fight for more mobile attention
  8. Mobile web and app lines will continue to blur
  9. The wearables market will get a boost from heightened Big Tech competition
  10. Contactless card growth will continue shaping the mobile payments landscape

More to Learn

With so many advancements coming in the mobile sphere, you'll need to understand not only why these mobile trends exist, but also how your business can take advantage of them.
Interested in reading the full Mobile Trends 2020 report and getting more content like this each day? eMarketer PRO features in-depth analyst reports, proprietary forecasts, customizable charts, and more.

Click here to inquire about access, or check to see if your company already subscribes to eMarketer PRO.

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